“We took American Gods, a book that was still selling, and selling very well, and for a month they put it up completely free on their website, and you could read it, and you could download it. And what happened was, sales of my books through independent bookstores, because that was all we were measuring it through, went up the following month 300%. And I started to realize, that actually, you’re not losing books. You’re not losing sales by having stuff out there…You can’t look on that as a lost sale. It’s not a lost sale. Nobody who would have bought your book is not buying it because they can find it for free. What you’re actually doing is advertising. You’re reaching more people. You’re raising awareness. And understanding that gave me a whole new understanding of the shape of copyright, and what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they might never have otherwise seen. And I think, basically, that’s an incredibly good thing.”